A COMPREHENSIVE SYSTEM PROGRAMMED FOR THE PROFESSIONAL SEEKING $1 MILLION-PLUS IN ANNUAL SALES!
By Dean F. V. Du Vall, Sr.
$$$$$$$$$$$$$$$$$$$$$
ONE MILLION DOLLARS:
For The Rare Man or Woman Ready to
GO FOR IT!
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There are many ways to become wealthy today . . .
. . . and numerous young millionaires abound to prove it. Unfortunately, a lot of the methods to become wealthy require special talent, considerable capital, extensive training, good connections or simply having been born to the ‘right’ parents.
A couple somewhat obscure methods to acquire millions do exist however, and they do hold great promise for the ordinary person. I know, because I began life as a very ordinary, unskilled, uneducated individual, yet became a highly successful, well-known multi-millionaire by the age of 30.
I realize that sounds like bragging . . . and it is! But I have earned the right - and so may YOU, if you wish to strive for it!
In my case, that I achieved millionaire status via the popular but much misunderstood and oft maligned field of ‘mail order’ is no secret. I’ve written several very popular books on the subject . . . and numerous articles, features and the like documenting my success have appeared in the international print and broadcast media.
For many years, I also travelled the world, conducting all-day seminars on the topic, combined with additional coverage on the (sometimes) related subjects of writing and self-publishing.
It is not my intention then, to sell you on the idea of ‘going into mail order.’ You are either already there or have completed enough research on the subject to realize the exceptional potential, elst you would have had no interest in perusing this particular material at this time.
My purpose here will be to inform you of something truly extraordinaire, but first I feel it essential to make a couple observations (about):
The myth and tragedy of blindly following a proponent of the dogma that states that YOU should do ’so and so’ a particular way, ‘’Because that’s how it has always been done.'’
When a person, for whatever reason, decides to enter a specialized career field, he or she generally has an equal admixture of enthusiasm, wild ideas and lots of good questions.
Frequently, that initial blush is banished from the bloom, as so-called reality sets in. It is not uncommon for such a person to quickly become disillusioned, discouraged or outright soured. And so it goes in this industry.
Most every person who makes a living from direct response marketing, or ‘mail order,’ if you will - learns the craft from some experienced person who’s been in the business for awhile. That sounds fine and certainly is traditional, but there’s just one small hitch:
Many of the perceived learned, venerable ‘old-timers’ haven’t been on the front line where the action really is…for many years - if ever! Some get by simply from resting on their laurels - trading off their good names, etc.
The upshot is that all too often those old duffers simply do not know ‘where it’s at’ in today’s modern, ever-changing world of marketing - with its outrageously prohibitive costs - which frequently stymie the newcomer, as well as the pro.
I submit therefore that it is downright dangerous for you or anyone else to put much faith in the teachings of another person who ONLY instructs in the procedural methods of his or time.
To draw an analogy: If a young person decided to enter broadcast journalism and paid tuition to a school that focuses only on the rudiments of Marconi’s era, with its crystal radio sets, etc., and blithely ignored the communication advances of this latter half of the century, encompassing television, cable, computers, satellites, etc., - the graduate of such a school would be ill-prepared for today’s real world of technologically enhanced broadcasting.
And so it goes with mail order and the plebeian schools of thought to which most students are limited.
But for once, I can offer you something totally and devastatingly fresh, different and highly advanced - a complex yet easy-to-learn MATRIX which encompasses both major areas of the industry: Direct response marketing plus space and classified advertising.
And the potential remunerative reward is of the millionaire genre such as I have personally attained - and helped many others to achieve over the decade or so since this first of the elite DAX PREMIUM INFO-DATA PROGRAMS was introduced.
DREAMS CAN BECOME REALITY
If you have been exposed to any segment of the mail order industry for even a short time…sooner or later, whilst engaged in a bit of fantasy, perhaps, you’ve experienced (variations of) two popular themes:
1. ‘’If I could only get one million people to each send me just one measly dollar . . .'’
2. ‘’Wow! This widget sells quite well and turns a nice profit . . . Gee . . . if I could just figure out how to eliminate my costs for advertising, postage, printing, mailing lists . . . why, I’d really make an enormous profit-killing!'’
Sounds, familiar, right?
Well, if you think your expenditures are burdensome now - or your day-dreams far-fetched - wait until you’re running a multi-million dollar, worldwide operation: Your vital costs will boggle your mind - and your ‘if only’ wishing may reach epic proportions!
Unless . . .
. . . you discover some very special things as I did after my first twenty or so years in this wonderful, but sometimes nutty business . . . which, for starters, allow you to:
WIPE OUT WASTE & SLASH ALL COSTS TO THE BONE!
When at the brink of conceptualizing my unique MATRIX some years back, my business had grown to the point where we were mailing upwards of one million direct mail packages at a time. We were paying dearly for the up-front costs:
Postage . . . $109,000.00
Mailing lists rentals . . . $40,000.00
Envelopes (carrier & BRE) . . . $24,000.00
Printed insert literature . . . $30,000.00
Lettershop services . . . $20,000.00
Total tab for a million piece ‘drop:’ $223,000.00
Note that was what the amount WAS! Nowadays, you need to double the amount for each item, add it all up and tack on another 10% or so for a more accurate tally of what the cost is today: In actuality, about $500,000.00!
But the foregoing is the cash outlay only. Can you imagine the mental anguish that inevitably accompanies a million piece ‘go-decision?’ Only those of us who have sat down with the old checkbook and actually written checks for those foreboding sums can truly appreciate that bottom-line angst or can correctly assess the cost to one’s personal peace of mind.
One day, having just been revived after I’d written the necessary checks to cover one such mailing - and, after realizing that I had, earlier that same week, also obligated myself for another half million dollars in space advertising for the upcoming months - I said to myself aloud (literally):
‘’THERE’S GOT TO BE A BETTER WAY - A DAX WAY!'’
I set my mind to the problem the same way I had with every other facet of my business which had become the most successful of its kind in our time.
It wasn’t easy, as it seemed every brainstorm brought with it commensurate hurricane winds that swept away any possible chance for a fresh approach. But I persevered, believing - knowing - there had to be a DAX WAY to beat the insulting and ever-rising costs . . . to obviate the wastefulness many parts of this business engender.
Consider this: If, from a million piece mailing you get fairly lucky and draw, say, a 5% response - that means that 95% of your efforts and money are virtually wasted!
Thus, using today’s figures, a million piece mailing may cost $500,000.00. A 5% sales response means that a full $475,000.00 worth of goods and services are flushed right down the old Kohler convenience, as Johnny Carson used to say!
To say nothing about a whole lot of fine old trees that gave their all to provide wood pulp for all the paper, labels, envelopes, etc., that get tossed out by that non-responsive 95%!
And then, add in the barrels of petroleum used to make the ink, create the electricity for the machines required to produce materials, print, process, etc.
AND THAT MISERABLE, SEEMINGLY INESCAPABLE POSTAGE EXPENSE!
As for advertising in the national media - now you’re talking about how the uninitiated can very quickly ‘lose the farm’ when you realize that, as an example, just one full page ad - run one time - in TV GUIDE will set you back (about) $148,000.00!
Sure, there is big money to MAKE from both direct mail and space - and I’ve made boodles of it - but my concern was that of being able to also pare down the intractable costs so that I might hang onto a few more of those dollars for myself.
At last, I devised THE marketing plan of the Century. At least, on paper. Next, I had to experiment with it. Test. Refine. Hone and polish. Went back to ye olde drawing board more than a few times. Spent a whale of a lot of bux. But guess what: Eventually, by golly:
IT WORKED!
I actually succeeded in overcoming the inertia of many small improbables which together had added up to one big impossible.
I VIRTUALLY ELIMINATED MANY PRIMARY ADVERTISING COSTS!
Now, I reach zillions of potential buyers for my various products, yet my out-of-pocket costs have been all but eliminated in the important areas of:
Postage
Mailing lists
Carriers
Lettershop services
Imprinted literature
And space advertising? I now enjoy approximately a million dollars worth per year -at a fraction of actual costs compared to previously!
But . . . but . . . but . . . but . . .
I increased overall sales activity in my business by a whopping 80%!
I added new buyers at a phenomenal rate, surpassing the optimum 3% factor . . . tenfold!
Two whole new sources of important revenue were created.
Overhead was cut to a pittance.
Obviously, both sales and profits were enhanced dramatically!
WHERE DO YOU FIT IN?
Probably nowhere! I hate to insult you, but experience dictates that of those reading this message, only a very, very tiny number will be in a proper mental frame of mind and business posture to fully take advantage of what I’m offering.
For the many decades that I’ve been the acknowledged ‘guru’ of this industry, colleagues, competitors and friends have tried every possible means to pry out of me ALL my wealth-producing techniques that I’ve developed over the years.
They know there is something extraordinary - something special - because, it is not customary for a person to start with only a single first class postage stamp and build it into a multi-million dollar empire.
But I did - and in the DU VALL MASTER MAIL ORDER MATRIX I reveal for the first and only time precisely how I did it - and more to the point, how the same success can be duplicated by most anyone else who knows how.
But let’s pause and see whether the MATRIX could be of value to YOU. If, for example, you already know the answers to most of the following queries - there would be little point in your securing a personal MATRIX.
Many of the questions will concern publications contained in the following list (shown in absolutely no particular order):
Income Opportunities, TV GUIDE, Entrepreneur, Money-Making Opportunities, Sparetime, Winning, Wall Street Journal, Human Events, Playboy, Spotlight, The Spectator, Reason, Cars & Parts, Old Cars, Extra!, Financial Opportunities, Franchise Opportunities, Motor Trend, Success Unlimited, New York Times, National Enquirer, The Sun, Star. Family Handyman, Workbench, Officer, Sergeants, American Way, Better Living, Worth, American Business, Medical Bulletin, UFO, Lottery Players, Writer’s Digest, In Business, Money, Inc., Kiplinger Magazine, Mother Earth, New Republic, Mother Jones, Goldmine, Insiders, Far-Out, Penny Stock News, Nationwide Shopper, Sporting News, Parade, Family Weekly, Hemmings, Globe, Modern Detective, Valley Times, Pennsylvania Economy.
I have run full page ads in most all of the above (plus several dozen others) and I know the important answers to the following: Let’s see if you do!
First, let’s say that you have a viable product fully developed as well as its promotional (advertising) counterpart. You have decided to ‘test the waters’ via some space advertising. Three-part question:
1. Which ONE of the afore listed publications is the most cost-effective for a fast but substantive, revealing test?
Be careful! Pick the wrong one and you’re apt to realize absolutely false return data, which in turn, could destroy an otherwise ultimate multi-million dollar aggregate sales response when rolled out! Do I know what I’m talking about in regard to this particular issue? You be the judge:
During the past decade, just ONE of my low-cost reports, ‘$100,000 In 90+ Days,’ broke all world records with over ten million copies sold internationally. Almost exclusively via full page ads.
2. Dollar for dollar, which SEVEN of the publications are most likely to return at least FIVE TIMES NET AD COST . . . UP FRONT?
3. Which seven will quickly result in maximum additional bounce back (a/k/a/ repeat or backend) sales - giving you as much as $30.00 for every $10.00 in (original) sales? Are they the same seven as you selected in #2? (Hint: They’d better not be!)
NEXT QUESTION
A half dozen of those publications listed charge about $25,000.00 (or more) per page. If you know how and are able to draw five times up front sales response, that’s a cool $125,000.00 or so.
Not bad, but do you know how to get the cost of that $25,000 ad cut in half? (No, we’re not talking about the usual 15%/2% discount you can realize by setting up your own agency. That’s pretty basic stuff. Nor are we referring to frequency rates. All that is just additional gravy.)
NOTE: If you do NOT know the answer to the foregoing query - just 5 such goofs a year will cost you a whopping $75,000.00 in profits!
By the way: Most every novice in mail order sets up an in-house agency in the hopes of enjoying the 15/2 (%) discounts. Very few are ever honored by the ‘big boys’ (the major media). Do you know the one five-minute step to take to ensure worldwide accreditation for your in-house ad agency?
In general, is free publicity worth the effort - or a veritable waste of time? If you answer yes - what’s the very best way to get REAL publicity?
What about free samples?
Your product retails for $20.00. What is the maximum per unit cost to ensure a constant flow of net profits?
50¢ $2.00 $5.00 $10.00 $14.50
. . . and, are you certain of a source that will give you the absolute lowest cost for your product? CAUTION: If you are paying even 10 cents too much, you’ll throw away a tidy ten grand every time you stock up on another 100K!
If you have a strictly limited budget - which is better to start with: Direct mail . . . classified or space advertising? Can you truly justify your answer? Well . . . ? Listen: If you foul up on THAT question - you could ‘lose the farm!’
A couple years back, a major international company (literally, a ‘household word’) approached ME with this proposition: They would pay me $10.00 (not a misprint: That’s ten dollars) for EACH prospect that I provided for their product.
That is for just a PROSPECT, mind you - NOT an actual buyer! At the time, I had over one million potential prospects on file. Do you know how that sweet little deal works? Think! We’re talking about a ten million bux potential here!
A FEW FAST QUESTIONS - EACH WORTH MEGA-BUX!
In what 4-color ’supermarket’ tabloid - replete with garish celebrity gossip, pictures, etc. - just like the National Enquirer - can YOU have a full page display ad (11 1/2″ X 12 1/2″) for less than five hundred dollars - instead of the several THOUSAND dollars others pay?
If you fail on just that one question, spend the wrong money on the wrong ad - you may flush away upwards of twenty grand!
Look over that list of publications again. Which one in your judgment is a blatant rip-off - just about guaranteeing to do nothing more than separate an advertiser from his/her money?
How can you get up to four full pages of advertising for your product in a very popular, slick, nationally distributed magazine (both newsstand and via subscriptions) - at practically NO COST…NO RISK…and pay only 50 cents per order if and when the ad pulls for you?
Have you ever gotten a 67% cash up-front response to any of your direct sales literature? That’s 67 out of a hundred - 670 out of 1,000 - 6,700 from 10,000. I HAVE DONE IT - and continue to do so regularly (on a $12.00 ticket!) from a certain category. (And here is the astoundingly remarkable part:
These are ‘cold’ prospects -not established or repeat buyers: These 67% buyers are folks who have never bought from me - perhaps, never even HEARD of me!)
Those are just samplings of the extraordinary things you should know if you plan to create a highly cash-intensive mail order business in today’s fast-moving, complex marketing world.
PLEASANT MEMORIES
Do you remember how, as a child, whilst you were outside playing and some extraordinary event caused you to run home to your mother, and out of breath, you tried to relate your story?
Well, that’s how I felt once I’d finally proved out my totally unique MATRIX. It took a very long time to develop and perfect, but the realization and proof of success occurred at long last, almost overnight.
Well, my mother, bless her soul, was not interested in how I make my fortune, and my wife had been working long, hard and too closely with me to be in a position to offer an unbiased opinion . . .
. . . but I am fortunate to have a great personal friend, a talented Pakistani artistè, world-famous for his exquisite portraits of the famous and infamous. He is also very astute when it comes to marketing and is an excellent listener. The evening of my discovery we uncorked a bottle of Liebfraumilch and I spent a couple hours detailing the entire concept.
Hameed, a one-time fighter pilot and survivor of the Pakistani-Indian War has missed very little in this life. After a distinguished military career he went on to found the largest advertising agency in Asia as well as exemplifying himself as a painter.
When I placed before him the facts of my MATRIX he declared solemnly, ‘’This could revolutionize the entire mail order industry. You must be careful who you reveal it to.'’
My friend is now gone, but if you think about it, what he said was quite true. After all, there are myriad service and supply industries that depend on YOUR money to exist. They want your thousands, tens of thousands - hundreds of thousands of dollars for:
Mailing list rentals
Printed sales literature
Computer services
Consultation
Advertising space (print publications, television, radio, etc.)
Lettershop services
And do not forget good old Peter Post Office - ever ready to chomp up your bushels of bux for delivering those big mailings! He loves you SO much that every time you turn your back on him - he raises the rates!
Yes, I decided to be very careful in how and to whom I revealed my MATRIX. Fortunately, although it’s fairly easy to comprehend, it is so fragmented that a person knowing only a few of the parts actually knows nothing.
In fact, it would be highly dangerous to one’s bank account to attempt to implement isolated segments of the MATRIX without full knowledge of how it all goes together. It’s like having a handful of unrelated puzzle parts and being required to identify fully the picture illustrated by the completed puzzle. No way to do that.
I believe then, if like myself you are a conscientious, thinking individual, you will also realize why I cannot allow this type of information to find its way into just anybody’s hands - and certainly, not to any large number of people!
Since its introduction, I have carefully controlled dissemination of the MATRIX, and by comparison to our many other wealth-producing product, only a small number of people have been privy to the data. I will continue to exert extraordinarily tight control over the thing for very good and obvious reasons.
I must tell you that, as of this writing, a number of men and women who have secured the MATRIX have gone on to ‘make names for themselves’ throughout the industry, and some very large fortunes have been created as a result.
‘’WORTH ITS WEIGHT IN GOLD!'’
One of the more exuberant folks who secured a MATRIX and went on to make a bundle, once wrote and told me in great detail how she had calculated that within the first year she had literally earned, in cash, the worth of the weight of her MATRIX as calculated in the current value of gold.
Well, the thing is very hefty - the largest of all seven of our exclusive DAX PREMIUM INFO-DATA PROGRAMS - but, so what? Who cares what the thing looks like - or how huge it is? You want to know precisely what it will do for . . . YOU, right? Okay:
With my MATRIX in your arsenal, you should be able to succeed in most any kind of mail order endeavor in a fashion far exceeding that of any competitor who lacks the MATRIX.
It’s sort of like playing in a high stakes poker game - WITHOUT HAVING TO SHELL OUT FOR A FOOT HIGH STACK OF CHIPS!
And if by chance, like myself, you are keenly interested in writing or self-publishing -the MATRIX contains a very special section called ‘GUERILLA SURVIVAL TACTICS FOR THE SELF-PUBLISHER.’ Nowhere else on God’s green earth will you learn the eye-popping data contained therein - information that can make you filthy rich faster, easier and more pleasantly than just about anything you can envisage!
If you are now merely a mail order hobbyist - with my MATRIX you could become a highly successful and respected professional.
If you currently are engaged at the professional level - very shortly, you could diminish your major costs to nil - escalate your sales and profits dramatically - and once and for all, really ENJOY the business!
Very, very few people will grasp the full impact of the incomparable offer of continuing financial freedom being presented herewith. Even fewer will seize it. I knew that to be true when we first introduced the MATRIX - and fortunately, that has proven to be the case! To be blunt, that means there is just that much more money to be shared by the rest of us!
If, perchance YOU happen to be one of us far-sighted individuals - you are destined for a truly unique, pleasurable and profitable surprise of extraordinary magnitude.
If that be so . . . ‘’Welcome to the club!'’
Dean F. V. Du Vall, Sr.
P. S. Now, check out the specific and major features from the MATRIX!
$ $ $ $ $ $ $
HIGHLIGHTS OF THE DU VALL MASTER MAIL ORDER MATRIX
You will be instructed thoroughly:
How to implement a unique one-of-a-kind system which will enable you to effectively realize the cash profit essence of a one million piece direct mailing WITHOUT IT COSTING YOU A CENT. At current rates (and all elements of printing, postage, lists, etc. are continuously on the uptick) - your cash savings are a minimum of $500,000.00!
How to emulate my absolute foolproof technique of earning $100.00 per hour - for as many hours as you want per day, per week - year in and year out. (That’s not mere theory - that’s FACT!)
How to get virtually every new book that is published in North America every year - at no cost whatsoever! (This item alone far exceeds the cost of the MATRIX many times over. Currently, there are over 60,000 new books published each year!)
How to establish contracts with major marketing firms that may pay you up to $10.00 per prospect (not buyers - but prospects!)
How to build the kind of ethical, highly lucrative mail order operation you’ve always wanted - without having to taint it in any way with even the smell of multi-level marketing, chain letter or homeworker schemes.
How to select viable SEARING HOT products and compose advertising literature that will draw huge cash orders like steel to a magnet - without having to expend large sums for outside professional guidance. (Large, professional marketing firms charge upwards of $25,000.00 to engineer such a program. I, myself, charge a flat $100,000.00 fee for a custom-made, ready-to-go ‘turn-key’ operation).
How to secure massive credit lines with prestigious advertising media - without putting up a dime.
How to slash advertising costs in the nation’s QUALITY major media - by as much as half!
How to obtain some of your best space advertising with no capital investment whatsoever.
How to plan, start up and grow a million dollar+ annual business without investing any of your own money - nor paying a single cent of interest, because you will NOT be borrowing any money, either!
How to cut years off the time it normally takes to realize a million dollars per year in this industry.
How to properly implement an exclusive PERSONALIZED DEVELOPMENT FLOW DIAGRAM (Found in the MATRIX) to ensure a solid structuring of your own million dollar accumulation system. YOU CANNOT FAIL IF YOU FOLLOW IT RELIGIOUSLY STEP BY STEP!
At any given time, we have on hand only a very small number of the DU VALL MASTER MAIL ORDER MATRIX. It has always been that way - it always will be. Originally, the price was $10,000.00.
After two years, we had amortized the extremely high cost of research and development and since then have made the MATRIX available at a more conservative figure - the same as charged for any of the exclusive DAX PREMIUM INFO-DATA PROGRAMS. The price is still high enough to discourage those not cognizant of the potential worth - and to act as a buffer to sweep aside the merely curious, the idle and the also-rans - leaving a small but elite number to reap the bountiful harvest that awaits. If that includes you, I strongly urge you to:
‘GO FOR IT!’
$ $ $ $ $ $ $
To acquire your very own ‘’Du Vall Master Mail Order Matrix'’ send your request plus a cashiers or certified check for $1,000.00 to: DAX-Matrix, Box 447, Centreville, MI 49032-0447. All orders processed the SAME DAY RECEIVED - a 48 year tradition! Plus, we ship via Priority Mail at no extra cost.
No guarantee or specific results are warranted and your results may vary, No return, refund or exchange policy is stated or implied and all sales are final. DAX provides the inside valuable data, information, source data and related valuable assistance - gleaned from decades of personal experience and success, as well as frm other sources deemed reliable, but only you control what you do with it.
NOTE: From time to time, this advanced system is offered at a reduced price - generally, once a year. Keep your eyes on our Home Page for such announcement or, start learnin’ ‘n’ earnin’ in your own potentially highly successful home-based direct marketing business . . . NOW!
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